John Fechik has been appointed as the new senior vice president of casino marketing at Virgin Hotels Las Vegas, Curio Collection by Hilton.
Fechik will oversee all marketing strategies and initiatives for the casino, “driving growth and enhancing the guest experience.” He will spearhead the launch of the property’s new casino and resort loyalty programme, Cherry Rewards, which goes live this month.
"We couldn’t be more excited to have John lead our casino marketing team as we enter this exciting new chapter for the property,” said Cliff Atkinson, president of Virgin Hotels Las Vegas. "His extensive experience and proven track record in casino marketing make him the perfect fit for our team.”
"I am honoured to join such a dynamic and forward-thinking property," said John. "I look forward to working with the talented team at Virgin Hotels Las Vegas to create unforgettable experiences for our guests and drive the casino's success."
