Veikkaus’ ice hockey content offering will now cover the NHL-games played in the US and Canada following an agreement extension.
The Finnish government-owned betting agency is the official partner of the world’s largest ice hockey league.
“The NHL is the second most popular league in Veikkaus' Betting, just after the domestic Liiga, based on the number of customers,” said Tuomo Torkkola, Veikkaus's partnership manager.
“With this sought-after NHL partnership, we can now bring even more official content from the world's top ice hockey league to our channels.”
“We are thrilled with our partnership extension with Veikkaus," said Joseph Stravato, NHL director, business development. "Together, we are committed to delivering content and access to our hockey fans in Finland.”
