Bally’s Corporation’s Bally Bet brand has inked a deal with secondary betting market PropSwap for two of its US retail sportsbooks.
PropSwap, which allows bettors to list and sell their wagers, has been integrated at the Bally Bet sportsbooks at the Hard Rock Hotel and Casino Biloxi and Bally's Vicksburg in Mississippi.
The partnership aims to drive more betting handle and a higher ticket count at Bally Bet sportsbooks from bettors.
The sportsbooks began using PropSwap’s technology on Thursday, March 27, in time for the round of 16 teams in the men’s and women’s college basketball tournaments.
"Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers," said PropSwap CEO and founder Luke Pergande.
"We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve.
“This concept changes everything for a gambler. We're excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend.”
Meanwhile, PropSwap has welcomed gambling industry executive and consultant Dustin Gouker to its team as an advisor.
“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth," Gouker said.
"Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry."
