Tabcorp has struck an alliance with fellow horseracing and greyhound racing providers Arena Racing Company, Racecourse Media Group and 1/ST Content to pool together resources for use by operators and consumers.
Together, the four companies will distribute content across several international markets, with local and global operators set to be able to choose from a range of 24/7 racing video, data and wagering services.
The “one-stop-shop,” “cost-effective” approach will give bettors “easier access to additional content and services,” the companies said.
Bespoke solutions will deliver curated and localised solutions relative to different markets, wagering preferences and audiences – either new to racing wagering or returning customers.
The partnership will aim to create a 24/7 schedule that “naturally complements” international racing or sporting programmes across time-zones and both primetime and off-peak viewing slots.
Tabcorp’s chief operating officer Paul Carew said: “We’re excited to combine our premium racing content from Australia, New Zealand, South Africa and the United Arab Emirates with the best racing from the United Kingdom and North America to create a service that will deliver a first-class racing experience to a new audience.”
Brendan Parnell, managing director of Media and International at ARC, said: “The strength of our data and wagering technology, coupled with a depth of 24/7 broadcast and video streaming rights, places this newly-created alliance in the vanguard of driving growth and diversified revenues for the horse and greyhound racing sector.”
