More than 170 independent UK National Lottery retailers are now to sell scratchcards online through online home delivery platform Snappy Shopper after an expanded partnership deal with Allwyn.
The new initiative has already generated over £150,000 in sales for retailers.
A small-scale trial was run in the summer of 2024, which Allwyn claimed “demonstrated strong demand from customers seeking convenient access to National Lottery scratchcards.”
“We’re absolutely delighted with the growing number of National Lottery retailers signing up to sell scratchcards online with Snappy Shopper,” said Allwyn’s director of commercial partnerships and retail sales, Alison Acquaye-Acford. “Over 170 retailers now signed up and selling is a huge milestone and good news for Good Causes and retailers themselves.
“By integrating National Lottery scratchcards into the platform, local retailers are unlocking new revenue streams while enhancing their digital offerings to meet evolving consumer habits.”
Mike Callachan, CEO of Snappy Shopper, added: “We are thrilled to see 172 of our partner stores benefiting from this initiative, which has already generated significant sales. The demand proves that customers want seamless access to National Lottery products from their trusted local stores.
“At Snappy Shopper, we are committed to championing independent retailers, helping them thrive in an increasingly digital marketplace while continuing to serve their communities.”
