No fewer than 50 products from Netherlands-based signs specialist Signs4U will be found on the floor of the ICE Totally Gaming show at London’s ExCel next month.

The company has its own booth at the show, which it is sharing with companies exhibiting complementary products, but across the show floor Signs4U products will appear on the equipment of its customers.

Signs4U is the largest specialist supplier of signs for the gaming industry in Europe. Visitors to the show will notice examples of the company’s work on the booths of IGT, Merkur, DRGT, Spielo International, Konami, Magic Dreams, Suzo Happ and other customers.

The products range from slot toppers to complete video walls as well as custom-made signage and, this year, the latest innovation, Ultra-Thin signs which will include some new developments demonstrated for the first time.

The Dutch company is now regarded in Europe as setting the standard for physical signs, both indoor and outdoor, and more recently the company has attained the gaming industry’s leadership for its digital signage. Some of the industry’s largest companies are now using Signs4U’s CNario software, which is manufactured by YCD/CNario. Installations by Signs4U have taken place in the Netherlands, Spain, Portugal, Belgium, Switzerland, Germany, Italy and Greece and outside of Europe in Africa and South America.

“We will have a complete video wall on display on our booth as well as on the booth of Merkur, the major German manufacturer of gaming machines,” said the company’s managing director, Martin Spies. “We will also give demonstrations of the effective nature of digital signage to visitors who wish to see it in action.”