New scratchcard retail technology, the result of a partnership between Scientific Games and the UK’s National Lottery operator Allwyn, has been launched in Europe for the first time.
Debuting at the Asda supermarket store in Ashton-under-Lyne, Lancashire, UK, the SCiQ retail system is a scratchcard dispenser featuring a 27ins player-facing digital display, a touch screen terminal for use by store staff and an automated dispensing unit which securely houses National Lottery Scratchcard games.
SCiQ has been deployed in the US, but this is its first deployment in Europe.
The software has been designed in line with Allwyn’s pioneering 10-Scratchcard limit, with it automatically preventing Asda store staff from selecting more than 10 National Lottery Scratchcards per transaction.
“Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play,” said Christopher Allen, VP, lottery marketing strategy for Scientific Games. “We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”
Allwyn’s operations director, Jenny Blogg, added: “As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy Scratchcards.
“We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”
