The rollout of PlayCentral Powered by SCiQ self-service terminals by Scientific Games at select lottery retailers in Iowa, US, has been completed.
Last year, more than 79 per cent of US consumers regularly used self-service in stores, Scientific Games said.
PlayCentral terminals have been advanced by Scietific Games with its SCiQ retail ecosystem to "streamline instant game inventory management and sales reports, and provide real-time data analytics to retailers and the lottery."
More than 14,000 PlayCentral terminals are currently deployed in 13 North American jurisdictions, and over 8,000 of those terminals feature SCiQ technology, the company added, with additional roll-outs planned domestically and internationally in 2025.
The SCiQ system inside PlayCentral self-service terminals gives the Iowa Lottery and retailers real-time data for "more precise" sales tracking and inventory management.
"This allows retailers to manage inventory confidently, reduce inefficiencies and ensure optimal product availability," the company said.
The Lottery can use the data to refine game portfolio management, develop targeted promotions and enhance retail distribution strategies for Iowa Lottery Scratch Games.
“SCiQ is revolutionising how lottery products are managed at retail by delivering both tactical and strategic analytics. We’ve incorporated all of SCiQ’s benefits within our industry-leading PlayCentral self-service machines,” said, Mike Cardell senior VP, Americas Systems for Scientific Games.
“It’s not only a win-win for the entire retail ecosystem, but for the player experience as well. And we commend the Iowa Lottery for its innovative approach to continually modernise with new technology.”
