New Game of Thrones instant scratch, fast play and ilottery games has been unveiled by Scientific Games.
Developed in partnership with Warner Bros. Discovery Global Themed Entertainment and inspired by the hit HBO television series, the games are part of the company’s Seven Kingdoms Experience event, which will take place in a medieval-style castle winery in Napa Valley, California in 2025.
Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister. The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7m. The trip winners will get to cheer on their own “champion” in a live jousting tournament, and one “ruler” will be chosen from each house to play for prize money split amongst every member of the house.
The Colorado Lottery is the first US lottery to launch a Game of Thrones-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. The Seven Kingdoms Experience has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.
“Our players are very excited to play the Game of Thrones scratch game,” said Tom Seaver, director of the Colorado Lottery. “It's been a great addition to our game line-up, and as the sales numbers show, it is performing really well for us."
According to Scientific Games research, the Game of Thrones brand resonates especially well with younger adult players.
Tina Hoover, VP of licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive Game of Thrones -themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for The Seven Kingdoms Experience, we are looking into a potential second trip opportunity.”
