Following the recent Macao Gaming Show Novomatic announced its intention to take the lead in making a decision which currently all major companies that exhibit each year in Macau are facing.
This is choosing one or the other of the two current annual Macau shows as the ideal vehicle for the promotion of the company’s B2B objectives. Following a period of evaluation, Novomatic has made its decision to commit to the Macao Gaming Show for the next three years.
The recent Macao Gaming Show provided an excellent opportunity for Novomatic, working once again in close co-operation with its trusted Asian partners, Jade Entertainment and Gaming Technologies, and its partner in Macau, Laxino Systems, to demonstrate its wide horizons across the Asian market segment.
The show attracted a wide spectrum of visitors not just from its own home market but also from far and wide across the Asian region. With a broad range of Novomatic products being demonstrated to an enthusiastic audience on the joint stand of Laxino and Jade Gaming, there was significant news for the many followers of the Austrian company’s steady progress in Asian markets.
Significantly, Novomatic now has Macau standards approvals in place, with DICJ approval for the Novo Line game pack, and Jade Gaming’s CEO, Joe Pisano, was confidently expecting to see several new product placements in major properties during the coming months.
Next year’s Macao Gaming Show will retain its traditional position on the annual trade show calendar, from November 15-17, a date that places the show at a timely distance from G2E Las Vegas for visitors from across the entire Asian region and beyond.
International trade shows are often described as the “lifeblood” of the gaming industry, providing clear opportunities for exhibiting companies not only to display their latest product innovations but also to meet with both existing and potential customers. But, in a time of cost consciousness, it is clear that making a choice between the two events currently based in Macau (a market that is now universally acknowledged to only require one show per year) is on the current agenda of the majority.
Therefore Novomatic has taken the decision to swing its weight behind MGS, based purely on an extensive evaluation of visitor demand as well as future growth potential and market significance of the trade show. The company has opted for a three-year commitment to exhibit together with its Asian partners but with its own show presence.
Novomatic CEO Harald Neumann said: “I believe that Novomatic has once again taken an industry lead by making a correct and well informed choice to support MGS with a three-year commitment.”
Welcoming the Novomatic announcement, Jay Chun, chairman of the influential trade association MGEMA, stated: “This is a significant step forward for the Macao Gaming Show. If you want to drive your aspirations for growth and development on, there can be no better partner than Novomatic.
“MGS has a clear vision to deliver Asia’s ‘one stop shop’, not just through the exhibition but also through the conference and the various new initiatives by the organisation designed to link the international business community with the vibrant commercial scene in Macau and throughout Asia all year round.
“Novomatic’s confidence in MGS reflects the hard work that we have put in over the years to bring the Macau SAR government on board as vital supporters and sponsors of our show, as well as the backing of the leading 100 gaming and entertainment companies in Macau and Asia.
“This announcement heralds the beginning of the next and most crucial stage of MGS’ development: working with our partners - the Macau SAR government, Novomatic, Macau's concessionaires and MGEMA members - in opening up the Asian industry to the world."
