Denmark’s state-owned betting and gaming company Danske Spil has reported a 4.3 per cent rise in gross gaming revenue to DKK5.26bn (£592.4m) for 2024.
The company said growth in lotteries drove the uptick.
Improved lottery performance and the increased gross gaming revenue also led to Danske Spil’s net profit after tax rising by DKK124m (£13.98m), or 6.8 per cent, to DKK1.95bn (£219.6m).
The operator also noted the influence of “strong performance” by its subsidiaries and multiple Eurojackpot max pools.
“It is gratifying that we improved both our top and bottom lines, met our expectations for the year, and at the same time strengthened our focus on responsible gaming,” said Danske Spil CEO Nikolas Lyhne-Knudsen.
The company set a new record for its contributions to society, which reached DKK3.23bn (£369.9m), up 6.9 per cent from DKK3.07bn (£346.1m) in 2023.
On the responsible gaming front, Danske Spil said it has reduced the proportion of customers “we are most concerned about” since 2021, with high-risk players now only amounting to 0.32 per cent of casino and betting customers, the company said.
Danske Spil said 11 per cent more Danish people engaged with the football European Championships through its betting arm Oddset than the last edition of the tournament.
However, the operator said average bet amounts were “much lower,” which it said “is an expression of Danske Spil's efforts to ensure healthy gambling habits.”
“New gaming experiences with a distinct Danish touch have also been created in the casino area, and the new Casino app has been well received,” the company said.
“The app highlights the unique Danish themes and integrates responsibility even better into the user experience.”
For 2025, Danske Spil expects gross gaming revenue of between DKK5.1bn (£574.8m) and DKK5.3bn (£597.4m).
It expects profit after tax to be between DKK1.9bn (£214.1m) and DKK2bn (£225.4m).
“We have managed to make the most of the extra attention that the high lottery pools create. At the same time, we are constantly working to get even closer to the Danes – their everyday lives, traditions and communities," Lyhne-Knudsen added.
