The 2025 editions of ICE and iGB Affiliate have set new attendance records with a total of 59,101 unique attendees.
This easily surpasses the previous high of 52,345 which was set in last year.
ICE alone reported an attendance of 50,019, 11 per cent up on its 2024 total, with iGB Affiliate up 24 per cent at 9,082 unique visitors.
ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).
“I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders,” said Stuart Hunter (pictured), managing director at Clarion Gaming. “The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20 per cent higher than 2024’s closing day.
“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LatAm and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”
Hunter added that 86% of the event space is already booked for the 2026 event. “The response has been so positive that many exhibitors have already rebooked and, in many cases, secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”
Naomi Barton, portfolio director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.
“108 nations were represented at iGB Affiliate making it one of the most international live B2B events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”
