Resorts World Las Vegas (RWLV) has welcomed industry veteran Greg Shulman to the company in the role of executive vice president of international marketing.
"Greg's impressive career in the gaming industry is a testament to his leadership and relationships all over the globe," said Carlos Castro, COO and CFO of Resorts World Las Vegas.
"He is widely regarded as one of the top player development executives in the industry, and we are thrilled to welcome him to our team as we continue to elevate our brand and expand our market reach."
Shulman will lead Resorts World Las Vegas' international casino marketing strategy, with a focus on high-end player development. He brings a wealth of experience to this role, having been a key member of the opening team at the Bellagio, where he held the title of executive director of marketing.
Most recently, Shulman served as the vice president of casino marketing for Palms Casino Resort, where he led enhancements to player development and guest relations. Shulman briefly departed the Vegas area to spearhead New Mexico's Sandia Resort & Casino reopening efforts as chief operating officer.
RWLV board chairman Jim Murren added: "Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth. We are excited for Greg to continue expanding our global casino marketing efforts here at Resorts World Las Vegas, and we are confident he will be instrumental in supporting our ongoing success and development."
