Gila River Resorts and Casinos in Arizona, US, has secured advertising on a fleet of cruise ships in the first step of a deal with Peak Strategic Partnerships.
Peak Strategic Partnerships will find sponsorship opportunities for the casino operator as it looks to enhance its brand presence.
Carnival Corporation operates more than 90 ships visiting over 800 ports and destinations around the world.
Dominic Orozco, president and chief marketing officer of Gila River Resorts and Casinos, said the deal will “push the boundaries of sponsorship and brand collaborations in the tribal gaming industry.”
“This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry,” he added.
Sean Boyd, chief operating officer of Peak Strategic Partnerships, said: “Brands are excited at the potential of unlocking out-of-home and sponsorship budgets to align themselves with premier tribal operators such as Gila River Resorts and Casinos.”
Gila River Resorts and Casinos operates four properties in Arizona including Wild Horse Pass (pictured), which features diverse dining and bars, a casino with slots and tables as well as a BetMGM sportsbook.
