UK football club Birmingham City FC has announced British betting operator Coral as its official UK betting partner.
Owned by Entain, Coral has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season.
Coral will look to use the new partnership to reward and entertain Birmingham City FC supporters with a range of “engaging content and activation activitie,” including acting as the official goal sponsor, collaborating in the fan park ahead of matchdays and providing fans with “once-in-a-lifetime experiences.”
The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park. The partnership launched on Saturday, March 1, to coincide with Birmingham City’s top of the table League One clash with Wycombe Wanderers.
Established in 1926, Coral boasts a strong high street presence with over 1,000 shops across the UK, combined with its mobile app and online betting service.
