Work is now underway on Hard Rock International’s new hotel and casino resort project in Athens.
Executives from Hard Rock International and Gek Terna Group joined Greek government officials and local community leaders for a groundbreaking ceremony at the Hellinikon Experience Centre.
"Today is a very special day as we celebrate this momentous occasion to bring our unique brand of world class entertainment to Athens," said Jim Allen, chairman of Hard Rock International. "We are grateful to all the political leaders, our partners at Gek Terna and the people of Athens for supporting us and this project."
Expected to open in 2027 and reportedly costing around €1.5bn, Hard Rock Hotel and Casino Athens is planned as the first integrated resort of its kind in continental Europe.
Mr. George Peristeris, chairman and CEO of Gek Terna Group added: "We are delighted that in cooperation with a world leader in this sector, Hard Rock International, we are realising an investment much higher than its already significant nominal value, offering Greece a development project that will be a reference point for our country's tourism product internationally, will offer employment to thousands of people and yield significant revenues to the national budget. A project with high domestic added value, as all our investments have always intended."
