Melco Crown Entertainment's City of Dreams resort in Macau has unveiled its plans for 2010 and its new City of Dreams Casinos sub-brand.
The operator is kicking off the year with the Let’s Get Lucky campaign, which is designed to attract players from Hong Kong, Macau, mainland China and across the region to the Cotai Strip.
To celebrate the launch of the new City of Dreams Casinos brand, a total of HK$15m in prizes will be given away to lucky visitors during the first quarter of the year.
“Our new campaign kicks-off an exciting new year ahead for City of Dreams,” said Greg Hawkins, president of City of Dreams. “We have experienced an incredible 2009, in which we launched and established City of Dreams as a leading multi-day stay destination in Asia and then successfully completed our second stage development with the opening of Grand Hyatt Macau.
“Our plan for 2010 has been developed to strongly and clearly position us for the coming year, in a competitive leisure and entertainment marketplace, and sees our sights set on aggressively growing our market share and fully establishing City of Dreams as the obvious first-place of choice for entertainment seekers visiting Macau.”
