Chukchansi Gold Resort and Casino has chosen to upgrade its Scientific Games casino management system, as well as add a suite of marketing and customer service applications and devices.
B.J. Martin, general manager of Chukchansi Gold, said: "We have been extremely pleased with the performance of our Scientific Games system, which has enabled us to operate our casino floor of 1,750 slot machines and 36 table games with a high level of efficiency and profitability.
"In addition to the upgrades, we have also chosen to enhance our system with Scientific Games' proven marketing and customer service-focused applications that will enable us to engage and interact with our customers in new, creative ways and strengthen our ability to provide a first-class customer service experience."
Enhancements include the installation of Scientific Games' iView 4 technology into the location’s slot machines. iView 4 is Scientific Games' player interface display, which enables the casino to display dynamic marketing animations and video with instant response through a multi-touch display, increasing player engagement and interaction.
In order to take full advantage of this new customer interface system, the Elite Bonusing Suite is also being installed. EBS is a group of marketing applications that will enable Chukchansi Gold to automate promotions and player loyalty programmes, launch new floor-level interactive promotions, and reward players at the point of play via the iView 4.
The upgrade also comprises SG’s Servizio Mobile Service Solution, which enables casino personnel to perform a number of customer service tasks, such as jackpot processing and player registration.
"We are pleased that Chukchansi Gold has had success with our systems products and have chosen to upgrade them to include our innovative display and bonusing solutions, among others," said Bob Parente, senior vice president and chief revenue officer of Scientific Games.
