Casino Cash Trac (CCT), a supplier of auditing services for over 300 casinos across North America and the Caribbean, has revealed private equity firm Serent Capital has taken a minority stake in the company.
Serent Capital will offer CCT the use of its Growth Team, which CCT said will allow it to “accelerate go-to-market execution, optimise product strategies and enhance customer engagement.”
CCT’s Casino Insight platform provides audit-ready views of cash transactions in casinos and assists operators with reducing financial workflows and labour costs.
“With Serent Capital’s support, we are excited to accelerate our growth with a partnership that complements our strengths and share our core values, enhance our product capabilities and expand our reach to serve even more gaming operators worldwide,” said Kurt Williams, CCT’s CEO.
Williams alongside colleagues Blake Doerr, Wanor Franca and Danny Roe will continue leading CCT after the investment.
