BlueBet has pulled the plug on its gaming operations in Indiana as part of its existing review into its US business.
The Australian-listed operator has terminated its market access agreement with the Horseshoe Hammond casino and will instead focus on its other B2C US markets of Iowa, Colorado and Louisiana.
“BlueBet remains committed to maximising value for shareholders,” a company statement read.
“The company believes focusing its efforts and capital on its outperforming Australian business, while continuing to scale in the US with its ‘Capital Lite’ market entry strategy, will deliver the best returns on capital.”
BlueBet will also continue to roll out its B2B sportsbook-as-a-solution offer, with the first such agreement struck in Ohio in March this year.
“The company expects that demonstrating the strength of its B2B offer will unlock further B2B partnership opportunities, leading to a reduction in the net cash used in scaling the US business,” it said.
