Aristocrat Gaming has become a promotional partner for Princess Cruises and will design gaming experiences for cruise ship guests.
The partnership deal also entitles Aristocrat to create promotions with land-based casinos that offer Princess cruises as rewards.
"We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off," said Hector Fernandez, CEO of Aristocrat Gaming. "In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise."
Guests on board Princess ships can look forward to themed slot gaming zones, including the recently unveiled Buffalo Zone by Aristocrat Gaming on the all-new Sun Princess ship. The dedicated Buffalo Zone brings the most iconic brand and series of games from Aristocrat Gaming together in one convenient space for players.
Aristocrat Gaming will also host a marquee event on Sun Princess in 2025, celebrating the top fans of the iconic Buffalo series.
"Our Princess casinos are among the most popular experiences aboard our ships and we're confident Aristocrat Gaming can further elevate the gaming experience for our guests," said John Padgett, president of Princess Cruises.
"This partnership allows us to create even more entertainment value in our casinos by bringing favourite Aristocrat Gaming brands to life aboard our Princess ships."
