Aristocrat Gaming has capitalised on its licensing agreement with the National Football League by striking a deal with the Dallas Cowboys to be named an official partner.
This multi-year agreement will give Aristocrat prominent signage throughout the stadium year-round including in-stadium, on the concourse and in-game branding.
"We are proud to be the newest partner of the Dallas Cowboys, one of the world's premier sports and entertainment organisations with a proud championed history, much like Aristocrat Gaming," said Hector Fernandez, CEO of Aristocrat Gaming.
"With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership."
"The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans," said Chad Estis, executive vice president of business operations of the Dallas Cowboys.
"We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide."
