The acquisition of Bally Wullf Games and Entertainment, Germany ‘s third largest AWP manufacturer, by the Austrian slots developer Apex Gaming has been completed.
Johannes Weissengruber, CEO of Apex, has led the charge into the German AWP business, taking 80 per cent of the stock of Bally Wulff. Former Bally Wulff director Thomas Niehenke is understood to have taken the remaining 20 per cent of the company.
The deal will see the Apex growth rapidly expand. The company, with a Czech factory, has established itself well in the international markets, but has struggled to penetrate the German domestic market. The deal for BW will give it the key to the German door.
BW is also very successful in Spain, so that will be seen as an extra benefit to Apex.
