Global lottery operator Allwyn is partnering with Formula 1 racing as the sport enters its 75th anniversary year.
The company state that, at the heart of the partnership is the development of initiatives that will “support the company’s ambition to be a positive contributor to society globally.”
With Allwyn and Formula 1 equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s ever-growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.
“We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey,” said Karel Komarek, Allwyn board chair and founder. “This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Robert Chvátal, Allwyn CEO, said: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
Stefano Domenicali, president and CEO of Formula 1, added: “We are thrilled to welcome Allwyn as a new official partner. Our collaboration reflects our shared commitment to innovation and celebrating community.
“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
