The Daily Mail, the British newspaper which was most critical of the UK Government's plans to introduce a Las Vegas-style regional casino, has been exposed as operating a gambling website which fails to offer advice for vulnerable gamblers and uses young people to promote games.
Gaming firms have accused the paper, which claimed a ‘Very Moral Victory’ after its campaign to get the regional casino scrapped appeared to have worked last week, of ‘incredible hypocrisy.’
Rival newspaper The Observer discovered that the paper’s MailBingo.com website, carries out only minimum security checks for access to its poker, roulette and slot-machine games, and therefore fails to comply with the GamCare and Responsibility in Gambling Trust’s guidelines.
Cashcade, the firm which runs MailBingo.com, said that it would ‘immediately correct’ the oversight, though many feel that the damage to the paper’s reputation has already been done.
Although there is no legal requirement on gaming firms to prominently feature responsible gambling advice, it is considered best practice and morally correct.
The Mail’s use of young people to promote its games has also angered the gaming community.
No statement had been made by The Daily Mail at the time of writing.
