Williams Interactive has launched its white-label Play4Fun Network online gaming and marketing platform with Parx Casino.
Parx Casino, in the US state of Pennsylvania, will use the free-play online gaming platform to build an online community by offering current and future players casino content online and via mobile devices.
Branded and customised for Parx Casino, the Play4Fun Network platform provides players with a multi-channel experience across desktop, tablet and smartphone, including native iOS and Android apps.
John Dixon, chief technology officer for Parx Casino, said: “Following a diligent review process of available options, we’ve found the Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino – at home and on the go.”
Jordan Levin, managing director for Williams Interactive, added: “Through this platform, Parx Casino will better maximise the benefits to their casino from the ongoing convergence of online and offline gaming experiences.”
