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Parlay announces new three-way partnership

Parlay Entertainment has announced a three-way relationship with Atacmedia and Beast Gaming, bringing new solutions to the online gaming industry.

Atacmedia is an audio-visual content specialist that develops new video-rich gambling and gaming content for broadcast, the internet and mobile. Its live presenter bingo is offered in both 90-number and 80-number formats and is hosted on Beast Gaming's Alderney-licensed technology platform.

As part of this new relationship, Beast Gaming will license and market Parlay's Bingo and side game products through Parlay's managed services offering, Parlay Game Services (PGS), across a current client base of 15 gaming marketing partners that run within its European bingo network.

This new partnership will also see the launch of Atacmedia's live presenter bingo services on Parlay's PGS network. Perry Malone, CTO and co-founder of Parlay, said: "With the addition of a live bingo option, Parlay can further expand the services offered to our PGS network partners and give players more product selection and value."

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