Unidesa Gaming and Systems has added a new dimension to the company's commercial strategy for the Russian market by appointing the Moscow-based specialist distribution company Smile.
The appointment of Smile has been made in order to provide an enhanced service to Russian customers and is a positive reaction by Unidesa to the enormous interest at and since last December’s EELEX exhibition in Moscow.
"Adding the resources, market knowledge and commitment to Unidesa products of Smile is an extremely important development for us," said Unidesa’s international commercial director Jorge Ibanez.
"We will maintain our own Moscow office and our staff there will work in close co-operation with the Smile team. In this way we will provide a faster reaction time to commercial inquiries while also being able to enhance our technical, after sales, parts and application services."
