Dynamic advertising specialists Fresh8 Gaming has agreed a deal with PokerStars’ sports betting brand, BetStars, to help promote targeted sports betting adverts within BetStars campaigns.

Fresh8 to boost BetStars betting marketing

Fresh8 technology will enable BetStars to deliver personalised adverts to individual users and segments with ads generated automatically to ensure relevance to the publisher content and the BetStars brand.

The initial roll-out focuses on the UK market but the service will subsequently be introduced across Europe.

Zeno Ossko, managing director of BetStars, said: “We were looking for a partner that could deliver effective campaign promotions.

“The real-time automated application of the Fresh8 platform means we can ensure a highly relevant marketing campaign wherever we advertise.

”Fresh8 managing director Andrew Sharland added: “We are proud to have been selected through an open and competitive tender. Programmatic advertising and data-led technologies will transform the way sports betting operators buy media.

“The Fresh8 technology platform will ensure that all BetStars messaging is highly relevant in real time to the consumer, the content, and the real time sports betting product.”