Be The House, a new gaming company, has launched its Cash Out Roulette with Betfair.

roulette

Cash Out Roulette offers bets over consecutive spins of a roulette wheel in addition to the traditional single spin roulette. This means that players can place bets on outcomes such as one number 16 in the next 10 spins, seven black numbers in the next 10 spins or 18 red numbers in the next 25 spins.

It is designed to attract players with a potential for higher payouts, greater control over volatility and the ability to cash out during a multi-spin bet.

Benefits to operators include the ability to attract new players, a wider customer base to cross-sell to and longer sessions from players.

Seth Freedman, chief executive officer and co-founder of Be The House, said: “I don’t come from a gaming background but, when I was researching the industry for my latest book, it didn’t make sense that roulette is essentially over after each spin.

“The beauty of Cash Out Roulette is that it doesn’t punish those players who love traditional roulette, it simply offers an exciting new alternative.

“We’re delighted to have Betfair on board and the reaction from those that have seen it within the industry has been amazing. We’re confident that we have created something that will change the way roulette is played forever.”