Digital Sports Tech, a B2B provider of sports betting solutions, has launched its Player Props product with Australian operator MadBookie.com.
Player Props enables sportsbook customers to create and customise their own proposition bets on any player and statistic for sports including football, American football, basketball, rugby league and Australian rules football. Digital Sport Tech’s platform and algorithms then analyse each customised bet to generate accurate odds.
Ari Lewski, executive director at Digital Sports Tech, said: “The real power of the product is that it is a personalised betting experience that puts punters in control by allowing them, for the very first time, to bet on exactly what they want and are most interested in.
“We see it as the first legitimate bridge between fantasy and sports betting, as it appeals to recreational users and produces a far deeper level of fan engagement than other products. It is also inherently social, as users will want to share their customised bets with friends.”
Brett Luntz, founder of MadBookie.com, added: “There’s huge potential in customised bets on players and we’ve been really impressed with Digital Sports Tech, both their products and the speed and simplicity of the integration, which took just over three weeks."
