Comtrade Gaming, a supplier of enterprise-level gaming platforms, has introduced iCore Engage.
It is designed primarily for large gaming operators with their own online platforms but that want to offer additional benefits to players, and thus increase their engagement and elevate the operator’s business value.
Deploying iCore Engage means operators can offer:
- Immediate response to a player’s gaming activity by delivering promotions while they are still engaged in game play - this ensures increased average spending and steers the player’s lifecycle in real time.
- Effective cross-sell between multiple products and channels regardless of the content supplier - this allows for better marketing optimisation and product cross-selling by attracting and rewarding player's migration.
- High levels of personalisation and optimisation of web and mobile portals with central product configuration and content management - this enables an enriched customer experience.
“We have a highly advanced technology in the area of bonusing and loyalty programs for the gaming industry,” said Ales Gornjec, general manager at Comtrade Gaming.
“That being so, we decided to design a product, namely iCore Engage, which allows a non-intrusive integration of key iCore benefits on the operator’s existing platform and player data without changing the overall system.”
