The 888 Group has announced that it has signed an agreement with Caesars Interactive Entertainment to offer its branded poker and casino products in New Jersey.
The agreement was signed through the All American Poker Network (AAPN) joint-venture with Avenue Capital.
Commenting on the announcement, Brian Mattingley, chief executive officer, said: “This is an important development in our US strategy, which will allow 888 to offer 888-branded poker and casino products in New Jersey, subject to required regulatory approvals. We are extremely well positioned in the US and are working with the regulators in the Nevada, Delaware and New Jersey as these three states become ready to open.”
This announcement follows the release of 888 Group’s second quarter results, indicating a five per cent increase in revenue from $92m to $97m.
“We are pleased with 888’s continuing progress in core markets and products. The group has enjoyed excellent growth, particularly in casino where a combination of strong results in Spain and Italy and very successful marketing campaigns have driven up revenue in Q2 by 14 per cent year on year,” added Mattingley.
Revenue also increased by 12 per cent in poker, however bingo and emerging offering decreased by 23 per cent and two per cent, respectively.
