The Olympic Entertainment Group has expanded its online business into the regulated Estonian and Latvian sports betting markets.
The launch coincides with the rebrand of Olympic-Online to OlyBet. The new gaming environment is an open platform created and delivered in partnership with Iforium.
OEG CEO Madis Jääger said: “With the launch of Olybet, OEG has entered the sports betting market in Estonia and expanded our online business into Latvia.
“This is the first foreign market for OEG’s online services and positions Olybet as one of the first online licensed operators in Latvia.”
OlyBet’s general manager Kaido Ulejev added: “OlyBet delivers a pre-match and live in-play sports betting offering which will also see the launch of our new sports bar network. This will allow sports fans to monitor a wide variety of competitions and matches either with an objective to place a bet or to simply enjoy live sports on the screen.
“The new OlyBet online platform and sports bar network will bring an exciting and new experience into the Estonian and Latvian online and land-based sports-betting market.”
