Italian football champions Juventus have entered a strategic partnership with bwin.party which sees the gaming giant becomes the official online gaming and betting partner of the club.

bwin.party and Juventus FC

The partnership with the current Serie A champions, which runs for three seasons, is set to boost the profile of the bwin brand in Italy.

Juventus becomes the latest in a line of huge European footballing brands to join forces with bwin, a group which already includes Manchester United, Real Madrid and Bayern Munich.

Norbert Teufelberger, bwin.party’s CEO, said: “Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content.”

Giuseppe Marotta, Juventus CEO, added: “This new partnership is a part of the internationalisation strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion."