Bally Interactive has thrown its considerable weight behind the new-look EiG Expo, to be held on October 8-10 in Barcelona, Spain.

John Connelly

Bally Interactive has confirmed a major sponsorship agreement which will see a strong brand presence across all areas of EiG in addition to Bally’s high-level presence as an exhibitor on the show floor.

John Connelly (pictured), vice president of business development, said: “We’ve been very encouraged by all of the new features that are being introduced for 2013 as well as the new opportunities that have been created for learning, networking and of course meeting the people and the companies shaping the future of i-gaming.

“It’s a fact that EiG provides Bally a global audience, by which we can demonstrate our latest product and technological innovations.

“We are committed to this event and plan to support EiG for years to come,” added Connelly.