Sporting Solutions, the B2B software and data services division of the Sporting Index Group, whose partners include William Hill, Betfred and Skybet, has launched a B2B pricing service for horse racing.
Ronnie Whelan, business development director of Sporting Solutions, said: “To maximise the profitability of horse racing it is our belief that you need market-leading algorithms and industry knowledge overlaid with trading expertise.
“In recent years a number of operators have taken the decision not to invest in their trading teams, which has led to prices being based on the offerings of illiquid exchanges. This is not sustainable and will lead to a continued cycle of declining margin, poor customer service and a stale product offering.
“The ability to outsource horse racing to a provider with deep modeling and trading expertise is an attractive proposition for sportsbooks,” added Whelan.
