Online payments and e-money specialist Ukash enjoyed a successful ICE 2013 at ExCeL, with the focus having now turned to converting the many leads into results.
Jelena Holodkova, gambling campaign manager at Ukash, was impressed with the type of visitor to the company’s stand in the i-gaming sector: “The show was really busy but what is more important is that we saw the right level of people. We were looking to meet decision makers, especially in the payments sector and our sales guys have been really busy.
“The organisation here has been good and our stand has been very well exposed, which has helped us a lot,” said Holodkova. “We’ve been at other shows recently - this one is much busier and we’ve have seen more business happening.
“Now we have to go back and review the return on our investment but, yes, it has been a good show. Collecting the leads is done now - converting them is the harder part,” said Holodkova.
