Betfred and Totepool have signed deals with 31 Racecourse Media Group racetracks, plus Ascot, to provide pool betting services and on-course betting shops.
The pool betting arrangement means that the on-course Totepool betting service will remain at the tracks, which include Aintree, Cheltenham, Epsom, Newbury and Sandown, until at least July 2018. Over the same period, Betfred will operate all on-course betting shops.
The deal also means Betfred and Totepool’s race sponsorship will continue across the 32 courses, delivering a combined £14.7m in sponsorship during the term of the agreement.
Richard FitzGerald, CEO of RMG, said: “Both Betfred and Totepool are committed to developing the on-course business by working very closely with the racecourses. The aim is to not only provide a first-class service for racegoers but also to grow the business for the benefit of the sport as a whole."
