From July, Betfair’s online poker room will be available exclusively through Playtech’s iPoker Network.
Currently part of the Ongame Network, Betfair poker will begin the transition to Playtech later this month. The move follows disappointing results which showed an 11 per cent drop in net gaming revenues and an 8.6 per cent drop in active players year on year.
Sam Hobcraft, director of gaming at Betfair, said: “Our intention has always been to offer our customers a rewarding and varied poker experience. Launching new Betfair poker on Playtech’s platform will help us to continue to achieve this goal.
“It’s a world-class product, offering unique and innovative features. This coupled with Betfair poker’s renowned community and loyalty offerings will help us better retain our existing player base and attract a new audience to Betfair poker.”
Poker accounts for around five per cent of Betfair’s net gaming revenues, which continue to be dominated by sports betting.
