Cozy Games has announced the release of The X Factor – Steps To Stardom on mobile devices for bookmaker Paddy Power.
The X Factor – Steps To Stardom utilises the Cozy Connect Platform technology alongside three other slots titles from FremantleMedia Enterprises. The release is compatible with iPhones and all leading Android smartphones, enabling Paddy Power to reach a broad mobile audience.
Lucinda Kelly, mobile games manager at Paddy Power, said: “Brand partnership deals add value to our mobile games portfolio and the launch of The X Factor – Steps To Stardom is very timely as we hit the live stages of The X Factor on TV.”
“We thank Cozy Games for the fantastic turn-around on this project and we are certain both fans and non-fans of the show are going to love the new game,” said Kelly.
Simon Murphy of FremantleMedia Enterprises said: “The value of brands across online, mobile and social platforms is becoming increasingly more significant as operators look to capitalise on convergence. This latest mobile deployment for Paddy Power confirms this trend.”
