By the end of the year, Bodog88.com will offer sports betting, casino and poker in Vietnamese for the first time.
The launch sees Bodog88 consolidate its Far East offering with sites available in English, traditional and simplified Chinese, Thai and now Vietnamese.
Robert Gustafsson, managing director, said: “Vietnam has been overlooked by many online gaming companies which is surprising for a number of reasons, not least a population of over 90 million.”
“But, equally crucially, they are sports mad and love to bet in the same way the Chinese gamers love casino, with European soccer betting being at the top of the list,” added Gustafsson.
Summing up the country’s appeal to Bodog88, he said: “Vietnam, like so many countries in Asia, also has a rapidly growing economy and having first-mover advantage in these countries, will be, I feel, extremely beneficial to Bodog88.”
