Former Southampton and England footballer Matthew Le Tissier has teamed up with leading affiliates website www.freebets.com to become its brand ambassador.
Le Tissier, who is now a regular on Sky Sports’ Soccer Saturday show, will provide a daily football tip for visitors to the site, as well as a weekly column featuring the best bets on the big matches.
Freebets.com, which also features a newly improved odds comparison service and details of live streaming events, was launched in 2009 and compares free bet offers from the world’s leading bookmakers.
In recent times owner David Archer has raised the site’s profile with a number of successful online marketing campaigns and a beefed-up social media presence, particularly on Facebook and Twitter, which is now featured on the site’s home page.
But he believes the capture of Le Tissier will further expand its reach in the months to come. “Matt is a perfect fit for us as he was a great professional who scored some sensational goals. They helped win the admiration of football fans around the country and he remains very popular in his role on Sky Sports.
“It’s also well known that he likes a bet himself and is familiar with the odds – so we have the best of both worlds and are delighted to be working with him.”