Following the decision made by IGT to close down its Entraction Poker Network and associated services, a number of clients have turned to Betting Promotion for its services, it has been claimed.
Cardbet is one client that will be migrating its sports betting offering to utilise Betting Promotion's Bet Power product. Richard Hogg, CMO of Betting Promotion, revealed that under the terms of the agreement, Betting Promotion will be responsible for managing the odds on all markets and events along with full risk management allowing the operator to focus on its core business.
"Betting Promotion came to us highly recommended and after evaluating other solutions we quickly understood that the Bet Power solution was ideal for our requirements and the only solution available to give us a different offering from potential competitors in our market,” said Cardbet’s Erik Skarp. “In a competitive market our customers understand the pricing we have on our sportsbook, so it is important we are seen to be offering highly competitive odds which is different to others and this is something we feel Betting Promotion is able to offer."
