Media Corporation's online gaming platform Intabet has signed heads of terms with Totepool, part of the Betfred group.
The deal will see Totepool become a launch partner of Intabet, which was recently acquired by Media Corp. The platform is aiming to deliver an innovative betting product that offers the customer value and its partners a fully managed new source of high quality customers.
Head of totepool.com Eddie Bennett said: "Football betting turnover is a key area that we want to grow in order to complement our market leading horse racing product. We're confident Intabet will offer convenient betting and excellent value to football fans while delivering high volumes of vetted bets directly to totepool.com. The model and platform are innovative and we are delighted to be there from the kick-off. We will continue to work with the team at Intabet as they add other sports betting opportunities to the site."
Adam Fraser-Harris, interim CEO, added: "Over the past two months we have been working hard to bring about real change, focusing on reducing costs and putting in place firm foundations upon which to build value back into Media Corporation. The announcement of these two agreements with market leading players alongside the recent management team changes and the extension of our funding line are a reflection of some of that effort and the management team's growing confidence for the future and we look forward to making further announcements as and when appropriate."
