Betgenius has been selected to supply automated sportsbook management products for Betfair’s new fixed odds sportsbook.
Designed to allow Betfair to compete in new markets, the product also serves as a means to enter regulated markets where exchange betting is not allowed. The underlying technology for the sportsbook is provided by OpenBet.
The agreement with Betgenius will see the company’s products used to automate both live and pre-match betting from creation and pricing through to settlement.
Nick Hagen, director of sports operations at Betfair, commented: “The quality of the Betgenius offering, both pre-match and in-running, makes it the ideal suite of products for Betfair to launch with as the company expands its product offering in both new and existing markets.”
