Maryland Live! Casino has launched a free-play online casino before opening the doors to its new US$500m gaming and entertainment destination in June.
Powered by Aristocrat and GameAccount, the site will be used as a vehicle for the land-based casino, currently in development in Hanover, US, to promote its brand and attract players ahead of its scheduled opening on June 6.
The site is the first of its kind in the gaming industry, where a free-play solution is integrated with a casino management system. The online casino is linked to the land-based casino through an exclusive tool of Aristocrat's Oasis 360 casino management system, giving the casino a competitive advantage. Using an online casino to attract players to a yet-to-open land-based casino is also a first.
"To launch such a site is a very exciting milestone in our company's history, and in the history of the gaming industry," said Aristocrat vice president of system sales and marketing Kelly Shaw.
Myliveonlinecasino.com was created with the power of Aristocrat's nLive solution, a simple, turnkey solution that empowers casinos to take their brand to players online. nLive sites are branded to the casino, so the casino's customers can extend their experience with the property brand they recognise.
"The launch of Myliveonlinecasino.com enables us to pre-enroll customers into our Live! Rewards players club database and begin tailoring rewards to members before they even visit Maryland Live! Casino," said Robert J. Norton, president and general manager, Maryland Live! Casino. "The opportunity to reach our customers in advance of our opening is an invaluable benefit of Aristocrat's nLive solution."
Shaw added: "nLive and nLiveLink are providing the tools to expand a players total gaming experience today, and they are generational steps forward.”
