Software and technology provider Microgaming is to sponsor the mGaming Awards in London this week.

The inaugural award ceremony is due to be held on the evening of April 25 at the closing of the mGaming Summit, a one-day event dedicated to the online mobile gambling market

The shortlisted nominees for the best mobile sports betting operator award, which is sponsored by Microgaming, are William Hill, Betfair, bwin.party, Paddy Power, SkyBet, Bet365, Betfred and Bet Victor.

Other awards at the event include innovation in mobile, best mobile poker operator, best gambling app, best mobile casino operator, best mobile billing application and best mobile bingo operator.

Neill Whyte, head of product channels at Microgaming, said: "This event allows us to be ideally placed to meet and greet existing operators and to discuss the key issues that are driving mobile gaming. We are looking forward to the conference and to our sponsorship of the evening drinks and awards."