UK National Lottery operator Camelot has launched a new mobile version of its website.
The site allows players to purchase tickets for draw-based games, check results and manage their accounts remotely.
The mobile-optimised website is designed to be quicker and easier to use across a range of popular smartphones. The mobile version has been developed against current accessibility guidelines and has been audited by both the technology accessibility charity Abilitynet and new standards applied by the Royal National Institute of Blind People.
“As a business, we want to keep innovating, giving players new ways to play our games through emerging channels,” said Richard Bateson, marketing director for Camelot UK Lotteries. “This latest initiative is another step in our strategy for long-term, responsible growth, which aims to enable more people to play at times that suit them, but with each of them spending relatively little.”
