Swedish company takes bite of online Cherry
The Cherry group, one of Sweden's principal land-based and maritime gaming operators, is launching a new internet gaming site, PlayCherry.com.
Up until now, Cherry has only been involved in online gaming through third party companies Betsson and Net Entertainment, but never under its own brand.
PlayCherry.com will offer casino, poker and sports betting. The new product will be marketed onboard ships on international routes in co-operation with Cherry’s maritime partners.
In the future, onboard internet gaming will also be made possible, Cherry said.
Williams Interactive has added its Roman Chariots online slot, which features the innovative Supercharged Reels mechanic, to its game server library.
Swedish gaming company Cherry, which runs websites including EuroLotto.com and NordicSlots.com and which is also the parent company of games developer Yggdrasil, has reported a 24 per cent increase in turnover for the second quarter of 2014.
Playtech has signed an agreement with existing major licensee Sky Bet for the provision of casino and live dealer products.
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