The Cherry group, one of Sweden's principal land-based and maritime gaming operators, is launching a new internet gaming site, PlayCherry.com.
Up until now, Cherry has only been involved in online gaming through third party companies Betsson and Net Entertainment, but never under its own brand.
PlayCherry.com will offer casino, poker and sports betting. The new product will be marketed onboard ships on international routes in co-operation with Cherry’s maritime partners.
In the future, onboard internet gaming will also be made possible, Cherry said.